Finnish Fortum wins Nordic H&H Webranking 2007

Tuesday, December 18, 2007

The best Nordic corporate website belongs to Finnish Fortum, with a score of 85.5 points, followed by Swedish Match from Sweden with 84 points and Finnish Metso with 80 points. The top ranking Nordic nation is Finland, with a strong 62.32 score average.

For the first time ever, the Finnish energy company Fortum wins the annual H&H Webranking Nordic, which ranks web sites of the 197 largest companies in the region. In 2006 Fortum was ranked number three on a Nordic level. With a score of 85.5 out of a maximum 100, Fortum wins both the grand Nordic ranking called H&H Webranking Nordic and the regional H&H Webranking Finland. Runner up is the tobacco company Swedish Match with 84.75 points and third is the Finnish global engineering and technology corporation Metso, with 80 points.

The average score of the Nordic 197 list is 55.85, an increase by 1.63 from last year. Finland is, as mentioned earlier, defending its top position as the top Nordic nation – the country has even improved their average score by 1.79 – slightly higher than the overall Nordic increase.

This year’s big improver is Iceland, increasing their average score by an impressive 7.43 points, a substantial increase, given the annual strengthening of the test protocol.

“Though the criterion used to judge the companies has changed slightly every year to reflect changes in corporate governance and other aspects of financial disclosure, the methodology and total score have remained the same, making it possible to study trends and developments. In general, it seems like we are experiencing a harmonisation in online corporate communication with the corporate website as the main communication channel of the global market place”, comments Marcus Eriksson, Head of H&H Webranking 2007.

Now in its eleventh consecutive year, the H&H Webranking Survey – conducted by Hallvarsson & Halvarsson – is the most comprehensive survey of corporate online communication in Europe. The survey, applies a protocol of 125 objective and measurable criteria to evaluate the content of Europe’s 630 largest companies’ corporate websites. The protocol is based feedback from approximately 350 European financial analysts, investors and journalists.