H&H Webranking published in Norway today

Tuesday, December 18, 2007

This year’s winner of the Norwegian H&H Webranking is the global aluminium supplier Hydro. Norwegian companies are improving their online communication but to be a top contender in Europe, some challenges still remain.

Second place in the Norwegian ranking went to Orkla, an international provider of consumer goods, with a total score of 70. Third place overall went to the companies Telenor and Yara, both with 64.75 points. This year’s biggest improver is the media group Schibsted, improving from 47 to 56.75 points, an impressive 9.75 points increase.

In general, the best Norwegian companies are very good at communicating online. Other companies, e.g. found in sectors such as shipping, oil and fishing, seem to have less ambition and thus follow fewer requirements in the H&H Webranking Protocol. They therefore miss out the possibility to acquire a broader interest from private and foreign investors where excellence in communication is part of creating a good liquidity for the share.  

The average score for Norwegian companies has risen from 49.9 to 53.5 points, which is a rather strong improvement. Despite this, Norwegian companies still find themselves below the Nordic average and behind their Swedish and Finnish competitors.

Norway is, however, closing in and has this year passed Denmark to take the third place in the Nordic ranking. Another big improver is Iceland who has increased its average with 7.4 points, an impressive score on an international level. The only Nordic countries that have decreased in score are Sweden and Denmark.  

H&H Webranking is Europe’s leading survey of corporate websites. It has been conducted annually since 1997. Each year approximately 600 websites are reviewed. The results are published in financial newspapers around Europe.