The French H&H Webranking result published

Wednesday, January 30, 2008

H&H Webranking shows that French companies have an edge in presenting CSR related information but overall French companies have some way to go, in order to reach up to European Best Practice standard.

H&H Webranking France

The French H&H Webranking result published

The survey shows that French companies have an edge in presenting CSR related information but overall French companies have some way to go, in order to reach up to European Best Practice standard.

French companies in general are lacking information about corporate governance and contact information, areas that are highly valued by the target group. France as a country has on the other hand increased their score since last year, from 47.5 to 49.1. This signs that French companies are improving their online communication. 

The aerospace and defence giant Eads wins the H&H Webranking 2007 France for the second year in a row, with a score of 65.25 out of 100 points. On second place we find the constructing and building company Lafarge with 61.75 points and AXA with 61 points takes the bronze. 

Best Climbers

The title for best climber in France this year goes to Schneider Electric, the company has increased their score with an impressive 10 points. Other companies that have improved their score significantly from last year are Lafarge and Sanofi Aventis. 

Differences between countries

French companies are somewhat below the European average, 49.1 compared to 51.2 (total European average of 630 companies).   

The low French average is partly due to a large number of companies scoring only around average. If you compare this to Germany, there is only 8 German websites that receives a score under 50. One explanation for the lower average can be the fact that the French companies suffer from the inability to supply information in English.  

“Most of the Western European companies reviewed in the survey would consider themselves international businesses and their websites reflect this fact. If French businesses want to compete on an equal footing for international attention and investment, this is an issue that needs to be addressed”, says Marcus Eriksson, Head of Webranking, Hallvarsson & Halvarsson.  

The lack of a clear market leader could also be a reason. Only one French company (EADS) is on the Europe top 50 (Place 40), and EADS is a typicall multinational company with Dutch and German heritage. Companies need a national leader in order to benchmark and develop their website.  

More information:

H&H Webranking France - Results

Read the press release (external link)