Annual Report 2.0

Monday, April 21, 2008

Annual Report 2.0 – An increasing trend in online communication

This Best Practice truly goes one step ahead of the H&H Webranking criteria since the thought and creativity behind the solutions is extraordinary. Once again we focus on annual report 2.0, a completely online annual report. TeliaSonera, a leading telecommunications company in the Nordic and Baltic region, released their annual Report 2.0 on the 17:th of March.

We have chosen the example of TeliaSonera since their 2007 Annual report derives in full from an Internet platform and makes your financial communication more efficient. Using the Internet as a platform instead of traditional printing technology is an important step towards quicker and more transparent financial reporting with significant advantages for the readers in areas such as flexibility, pedagogies, possibilities of optional engrossment and interaction.

Best Practice examples

Down below you can see several examples of the content in TeliaSonera’s Annual Report 2.0. Please click on the pictures in order to access the examples.

Introduction 

Below you can see the first page of the 2.0 Annual Report. Moving pictures can lend a living feeling to any online document. Below you see the CEO and President of TeliaSonera, Lars Nyberg, giving an introduction.

Financial tables with integrated notes

TeliaSonera gives users an interactive experience with the numbers. The report for example interacts all its notes with the accounts, allowing users to receive more information with one easy click. The users can also compare and plot their own graphs. Se example below.

Expanding diagrams needs little space

When dealing with limited space, solutions to make the most use of it becomes apparent. TeliaSonera has gone one step further by allowing users to enlarge small sized diagram with an easy click.

TeliaSonera Annual Report 2.0